Google Ads Management
The core of most Canadian SEM programs. We handle account structure, keyword research, ad copywriting, bid strategy, negative keyword sculpting, and daily budget pacing across Search, Display, and Performance Max.
SEM Services Canada
SEM Services in Canada That Turn Ad Spend Into Revenue
You don't need more clicks. You need more customers. Our Canadian SEM team builds and manages Google Ads, Bing Ads, and paid search campaigns engineered around one metric that matters: cost per acquired customer.
Takes 30 seconds. You'll get a 12-point audit of your account within 48 hours — yours to keep, whether we work together or not.
Performance-first paid searchGoogle Ads, Microsoft Ads, tracking and CRO work as one system.
48-hour account auditA written 12-point review you can keep, whether we work together or not.
Revenue before clicksCPA, ROAS and pipeline lead the reporting.
Built for CanadaLocal, bilingual and province-aware campaign planning.
Senior strategistsThe people who audit the account stay accountable to it.
You own the accountsYour ad platforms, data and history remain in your name.
Find the leaks before scaling spendIf two or more of these feel familiar, the account usually has meaningful room to improve.
Does this sound familiar?
Your Google Ads Budget Is Disappearing. Here's Where It's Going.
Most Canadian businesses aren't losing money on paid search because search doesn't work. They're losing it because of five silent leaks:
You're paying for the wrong searches.Broad match keywords quietly drain 30–50% of budget on irrelevant traffic that will never buy.
Your landing pages weren't built to convert.Great ad, homepage destination, zero sales. Traffic isn't the bottleneck — the page is.
Nobody's tracking what actually happened.If your conversion tracking counts form views instead of qualified leads, every optimization decision after that is a guess.
Your agency reports on impressions.Impressions don't make payroll. Revenue does.
You're competing nationally when you should be dominating locally.A Mississauga contractor bidding against Toronto enterprise budgets loses every time — unless the geo-strategy is right.
If you nodded at two or more of those, your account has room to improve — usually a lot of it.
Our SEM services
Our Search Engine Marketing Services
Everything below can be bought as a full-funnel program or à la carte, depending on where your gaps are.
Paid Search Strategy & Keyword Research
Before a single dollar goes live, we map your keyword universe by commercial intent, competition, and cost. We identify which terms are worth fighting for, which are traps, and where your competitors are overpaying.
Local SEM & Geo-Targeted Campaigns
If you sell to a city or region, national campaigns waste your money. We build radius-targeted, city-segmented campaigns with location-specific ad copy and bid adjustments by postal code performance.
Google Shopping & E-commerce PPC
For Canadian retailers, the product feed is the campaign. We optimize titles, attributes, and feed hygiene, then structure Shopping and Performance Max campaigns by margin — so your bestsellers get the budget and your loss-leaders don't.
Bing Ads (Microsoft Advertising) Management
Overlooked, and that's the opportunity. Microsoft Ads often delivers a 20–40% lower CPC in Canadian B2B and professional services categories, with an older, higher-income audience.
Remarketing & Display Campaigns
Ninety-plus percent of first-time visitors leave without converting. We build segmented remarketing audiences based on behaviour — cart abandoners, pricing page viewers, repeat visitors — and serve each a different message.
Landing Page Design & CRO
The highest-leverage part of most SEM programs. We design, build, and A/B test dedicated landing pages matched to ad intent — because doubling conversion rate is cheaper than doubling ad spend.
Conversion Tracking & Analytics Setup
If the data's wrong, everything downstream is wrong. We implement GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and CRM integration so you can trace a closed deal back to the exact keyword that started it.
YouTube & Video Advertising
Demand generation for brands that need to build a category, not just capture existing search volume. Targeted by intent signals, in-market audiences, and competitor viewership.
Bilingual & French-Language Campaigns (Quebec Market)
Selling into Quebec means more than running English ads through a translator. We build native French campaigns with Quebec-specific keyword research and Law 25 / Charter of the French Language compliance in mind.
Not sure which of these you need? Get the free audit — we'll tell you exactly where the biggest gap is.
Why choose Digiaibiz
Why Canadian Businesses Choose Us for SEM
A performance-first operating model built around business outcomes, transparent ownership and Canadian market context.
We report on revenue, not vanity metrics
Every dashboard we build leads with cost per acquisition, ROAS, and pipeline contribution. Impressions and CTR are supporting details, not headlines.
Canadian market expertise, not offshore templates
Our strategists work in Canadian time zones and understand Canadian search behaviour — bilingual markets, seasonal swings, provincial regulations, and the reality that Canadian CPCs behave differently than US benchmarks.
You own your accounts. Always.
Your Google Ads, Microsoft Ads, and analytics accounts stay in your name. If we ever part ways, you keep everything — the account, the data, the historical performance. No hostage situations.
Senior strategists, not junior account handlers
The person who audits your account is the person who manages it. No bait-and-switch to a junior after signing.
Transparent pricing with no hidden markup
You see exactly what you pay in media spend versus management fee. We don't mark up your ad budget, and we don't take undisclosed platform rebates.
Month-to-month after the initial ramp
We ask for 90 days to prove the model works — enough time for data to become meaningful. After that, stay because the numbers are good, not because a contract says you have to.
Certified and continuously trained
Google Partner and Microsoft Advertising Partner certified, with a team that's actively testing new features before your competitors know they exist.
Communication you don't have to chase
Weekly written updates, a monthly strategy call, and a Slack or email channel where you get real answers within one business day.
Built for Canada
Search Engine Marketing Built for the Canadian Market
We're a performance-first SEM agency in Canada. That means every campaign we run is reverse-engineered from your target cost per acquisition — not from a template, not from what worked for a client in another industry, and definitely not from whatever Google's automated recommendations suggest this week.
We serve businesses across Canada — from Vancouver SaaS startups to Toronto professional services firms to Calgary industrial suppliers — with campaigns tuned to Canadian search behaviour, bilingual markets, provincial regulations, and CAD budget realities.
SEM Services Across Canada
We work with clients nationwide, with deep experience in Canada's most competitive paid search markets.
OntarioToronto, Mississauga, Brampton, Ottawa, Hamilton, London, Kitchener-Waterloo, Markham, Vaughan & Windsor
British ColumbiaVancouver, Surrey, Burnaby, Richmond & Victoria
AlbertaCalgary, Edmonton & Red Deer
QuebecMontreal, Quebec City, Laval & Gatineau
Prairies & AtlanticWinnipeg, Regina, Saskatoon, Halifax, Moncton & St. John's
Remote-first, results-obsessed. Whether you're in downtown Toronto or a service area two hours outside Calgary, the campaigns are built around your market — not a national average.
Industries We Know Inside Out
- Professional Services — law firms, accounting practices, consultancies
- Home Services & Trades — HVAC, roofing, plumbing, renovation, landscaping
- Healthcare & Dental — clinics, cosmetic practices, specialty care
- E-commerce & Retail — DTC brands, Shopify stores, multi-channel retailers
- B2B & SaaS — long sales cycles, high LTV, complex attribution
- Real Estate & Mortgage — agents, brokerages, developers
- Education & Training — colleges, certification programs, online courses
- Manufacturing & Industrial — B2B lead generation and distributor support
The methodology transfers
Don't see your industry? The methodology transfers. Book a call and we'll tell you honestly whether we're the right fit.
Our process
How We Run Your SEM Program
Audit first, build around business economics, verify tracking, then optimize and scale from real data.
Step 01
Free Account Audit
We review your existing campaigns, tracking setup, landing pages, and competitor positioning. You get a written 12-point audit identifying where money is leaking and what it's worth to fix.
Step 02
Strategy & Roadmap
We define target CPA and ROAS goals with you, map the keyword universe, and build a 90-day plan with clear milestones. You approve before anything goes live.
Step 03
Build & Launch
Campaign architecture, ad copy, landing pages, and full conversion tracking. We don't launch until tracking is verified end-to-end.
Step 04
Optimize
Search term mining, negative keyword expansion, bid adjustments, ad testing, and budget reallocation toward what's working. Documented every week.
Step 05
Scale
Once cost per acquisition is stable and profitable, we scale spend, expand into new geographies or platforms, and push into upper-funnel demand generation.
Step 06
Report
A live dashboard you can check any time, plus a monthly strategy call that covers what happened, what we learned, and what's next.
Risk reversal
Here's How We De-Risk This for You
The working relationship is structured so you keep the assets, the visibility and the ability to make an informed decision.
No long-term contract.
Ninety days to prove the model, then month-to-month.
You own everything.
Accounts, data, landing pages, creative. In your name from day one.
The audit is free and yours to keep.
Even if you take our recommendations and implement them yourself, that's a fine outcome.
Transparent reporting.
Live dashboard access, 24/7. You never have to wait for a monthly PDF to find out how you're doing.
Frequently asked questions
SEM Services in Canada — FAQ
Answers to the paid-search questions businesses ask before starting.
SEM (search engine marketing) covers paid placement on search engines — primarily Google Ads and Microsoft Ads. SEO earns unpaid rankings over time. SEM buys visibility immediately. Most Canadian businesses get the best results running both: SEM for fast, controllable lead flow and SEO for compounding long-term traffic.
Two costs: management fees and ad spend. Canadian agency management fees typically range from $[500] to $[1000] per month or 10–20% of ad spend, depending on account complexity. Ad spend depends entirely on your market — a local service business might see meaningful results at $2,000/month, while a competitive B2B or legal category may need $10,000+ to gather statistically useful data. We'll give you an honest minimum viable budget for your specific market during the audit.
You'll see traffic on day one. Meaningful conversion data usually takes 2–4 weeks, and stable, optimized performance typically lands in the 60–90 day range. Anyone promising profitable ROAS in week one is either lucky or guessing.
Yes. We serve clients across every province, and smaller markets often produce better returns because competition is lower and cost per click is cheaper. Geography doesn't limit us — we work remotely with clients from Victoria to St. John's.
Yes, always. Your accounts are created and held in your name. If we stop working together, you keep the account, the historical data, and everything we built.
Yes. We run bilingual campaigns for the Quebec market with native French keyword research and ad copy — not machine translation.
We typically start at $300 - 500 per month in ad spend. Below that, there usually isn't enough data volume to optimize meaningfully, and you'd get more value from organic channels first. We'll tell you straight if that's your situation.
We ask for an initial 90-day commitment so there's enough time to build, test, and gather real data. After that, month-to-month.
By your business metrics: cost per qualified lead, cost per acquisition, return on ad spend, and revenue attributed to paid search. We track impressions and CTR as diagnostics, but they're never the headline.
The free audit is a low-risk second opinion. Plenty of people use it to have a better-informed conversation with their current agency. That's a legitimate outcome and we're fine with it.
Yes — Google Shopping, Performance Max, feed optimization, and dynamic remarketing, structured by product margin rather than account-wide ROAS targets.
Google Ads, Microsoft Advertising, Google Analytics 4, Google Tag Manager, Looker Studio, and third-party tools for competitor intelligence, call tracking, and landing page testing. All reporting is delivered in dashboards you can access any time.
Free SEM audit
Find Out What Your Account Is Really Costing You
Twelve-point audit. Forty-eight hours. No cost, no obligation, no sales pressure. You'll get a written breakdown of where your budget is leaking, what it's worth to fix, and what a realistic 90-day trajectory looks like for your market — whether you hire us or not.
12-point written audit 48-hour turnaround No automated drip sequence Prefer to talk? Call +1(403) 879-1116