Independent consulting for owner-operated businesses across Canada. We identify which channels warrant your budget, and which do not, then document a prioritized 90-day plan you can execute with your existing team.
Most engagements begin with a structured audit, then narrow to one or two workstreams. The goal is to stop spreading budget across disconnected tactics and sequence the work by commercial impact.
The audit identifies which workstream should come first. You do not need to buy all five at once.
Build campaign structure, keyword selection, ad copy, negative keywords and budget pacing, then pair it with conversion tracking so cost per lead is visible from week one.
First signal: 2–4 weeks · Typical budget: $1,000+ / month ad spend.Profile optimization, category and service setup, review generation, local citations and service-area landing pages for businesses that depend on proximity search.
First signal: 1–3 months · No ad spend required.Improve messaging, page hierarchy, calls to action, trust signals and enquiry forms before recommending any increase in traffic spend.
First signal: days to weeks · Usually a one-off engagement.Implement GA4, Google Tag Manager, call tracking and a consolidated dashboard so each enquiry can be traced back to its channel.
First signal: immediate · Pairs naturally with monthly reporting.Review the website, search visibility, Google Business Profile, ad accounts and competitors, then document channel selection, budget allocation and target cost per lead.
First signal: plan in 14 days · Typical range: $500–$2,500 one-off.
The consulting model is designed for owner-operated businesses that need senior judgment before they need more execution volume.
A question worth settling before committing budget. The answer is not always a consultant.
Below approximately $8,000 per month in marketing budget, a consultant offers the strongest value: senior judgment without a salary or an over-scoped retainer. Once two channels are proven to acquire customers at a viable cost, scaling becomes a straightforward decision rather than an expensive experiment.
Agencies suit businesses with a proven channel mix that requires sustained output. Below the $8,000 threshold, a significant share of the retainer funds account management, and the service bundle typically exceeds requirements.
An in-house hire suits established, ongoing workloads. It is the least suitable option early on, as the salary funds someone to define a strategy that does not yet exist — and the cost of a mis-hire is the highest of the three.
Consulting is delivered remotely. Smaller markets frequently offer stronger returns, as lower competition reduces cost per click and eases local ranking.
Four stages, each dependent on the one preceding it.
Thirty minutes covering your objectives, current performance and prior activity. No cost and no obligation to proceed.
A review of your website, analytics, ad accounts, local listings and competitors, with every issue ranked by the cost of leaving it unresolved.
A written 90-day plan covering channel priorities, budget allocation and target cost per lead, with named owners and deadlines.
We deliver, coach your team, or divide the work. Monthly reviews govern the following month's allocation.
The roadmap sets expectations by workstream instead of treating every tactic as if it should mature at the same speed.
Website conversion improvements are usually the fastest because they improve the value of traffic you already have.
Paid search and paid social typically begin producing enquiry data in this window.
Local search improvements take longer to show movement, especially where competition is established.
Organic SEO compounds over a longer period and should be evaluated accordingly.
Answers to the questions business owners commonly ask before choosing a consulting model.
Thirty minutes, at no cost. We will review your website and search presence and identify the highest-leverage improvement available, whether or not we deliver it.