Automated Email Flows
We build and optimize welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back and review request sequences. Built once, triggered by behaviour and designed to earn continuously.
Email Marketing Agency
An email marketing agency that builds the flows, not just the newsletters.
Automated emails produce roughly 37% of all email revenue from about 2% of sends. Most agencies still bill you for campaigns. We build the flows first, fix the deliverability that decides whether any of it lands, then report revenue per flow — not per open.
Flows first · Deliverability checked · Revenue reported per flow
Flows earn continuouslyWelcome, cart, post-purchase and win-back sequences trigger on customer behaviour.
Inbox placement firstAuthentication, list hygiene and sender reputation are checked before scale.
You own the audienceYour platform account and subscriber list stay in your name.
Flows before campaignsBuild the sequences that keep earning before adding more send volume.
Deliverability monitoredAuthentication, hygiene and reputation are part of the work.
Revenue-aware reportingPerformance is attributed per flow and per campaign.
Built once. Triggered by behaviour.Automated flows reach subscribers at the moment of intent instead of waiting for the next campaign date.
Where email programmes leak revenue
Campaigns are visible. The leverage is in the lifecycle.
A strong email programme combines automated flows, campaigns, segmentation and inbox placement. These are the gaps we look for first.
No automation runningWelcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back and review request sequences should earn from traffic you already have.
Emails land in spamMissing SPF, DKIM or DMARC, weak sender reputation and poor list hygiene can block otherwise good campaigns from reaching the inbox.
The list is not growingSignup forms, exit intent, gated offers and lead magnets need to attract subscribers who actually want to hear from you.
Opens look fine, sales do notHealthy opens with flat revenue usually point to offer, structure, copy or conversion problems rather than subject lines alone.
Everyone receives the same emailSegmentation by purchase history, engagement, browsing behaviour and lifecycle stage gives each send a reason to exist.
Reporting ends at opensWe focus on attributed revenue per flow and per campaign so you can see what is paying for itself and what needs rebuilding.
What we build and manage
One email system. Every part connected to revenue.
From automated flows to campaign production and deliverability, the work is designed as one lifecycle programme rather than disconnected sends.
Campaign Strategy, Copy & Design
Monthly send strategy, copy, design and scheduling built around one clear action. Templates are mobile-first, dark-mode-aware and designed to improve revenue per send.
Email Deliverability
SPF, DKIM and DMARC auditing, list hygiene, sender reputation repair, staged warming and inbox placement monitoring across major mailbox providers.
Segmentation & List Growth
Audience segments based on purchase history, engagement, browsing behaviour and lifecycle stage, plus signup forms and capture testing that grow a healthier list.
Email Template Design & Development
On-brand templates built for mobile readability and dependable rendering, with reusable structures your team can keep using after launch.
Testing & Revenue Reporting
Structured A/B testing on subject lines, offers and send timing, with monthly reporting that attributes revenue per automated flow and per campaign.
Why brands choose us
Flows before campaigns. Revenue before opens.
Email is an owned channel. The programme should protect the audience, improve inbox placement and make the revenue contribution of every sequence visible.
Flows are built first
We prioritize the automated sequences that can earn continuously before adding more campaign volume.
Revenue is reported per flow
Performance is broken out by individual flow and campaign instead of blended into one vanity metric.
You keep your list and account
Your email platform, subscriber data, templates and flow logic remain in your name and possession.
No platform markup
Platform fees are paid directly to Klaviyo, Mailchimp or your provider rather than marked up through an agency account.
Deliverability is audited first
Authentication, list hygiene, complaint rates and sender reputation are checked before scaling sends.
Segmentation protects attention
Subscribers receive messages based on engagement and lifecycle context instead of the same batch-and-blast email.
Flows are yours to keep
The sequences we build stay with your account if the engagement ends. There is no exit fee for your own system.
Month-to-month after 90 days
The engagement can move month to month after the initial 90-day period instead of relying on a long lock-in.
Lifecycle-first by default
Built around customer behaviour, not just a send calendar.
Flows trigger when the customer does something. Campaigns support launches, promotions and seasonal moments. Deliverability determines whether either one reaches the inbox.
Platforms we work with
KlaviyoMailchimpHubSpotActiveCampaignBrevoOmnisendShopify Email
Core lifecycle sequences
WelcomeAbandoned CartBrowse AbandonmentPost-PurchaseReplenishmentWin-BackReview Request
Email marketing services across Canada
OntarioToronto, Mississauga, Ottawa and Hamilton.
AlbertaCalgary and Edmonton.
British ColumbiaVancouver, Surrey and Victoria.
Canada-wideMontreal, Quebec City, Winnipeg, Saskatoon, Halifax and remote service across Canada.
How it works
Audit first. Repair what blocks revenue. Then build and optimize.
Four stages, each dependent on the one before it.
Step 01
Email revenue audit
We map current revenue by flow and campaign, audit authentication and list health, review segmentation, and identify the missing flows with the largest recoverable revenue.
Step 02
Deliverability & list hygiene
SPF, DKIM and DMARC are corrected, unengaged subscribers are suppressed, and sender reputation is warmed in stages. Nothing scales until inbox placement is stable.
Step 03
Core flow build
Welcome, abandoned cart, browse abandonment, post-purchase, win-back and review request sequences are written, designed, built and tested end to end.
Step 04
Campaigns & testing
A monthly send calendar is built on segments, with structured A/B testing on subject lines, offers and send timing. Reporting shows revenue per flow and per campaign.
Industry benchmarks
Why the strategy starts with automation and deliverability.
These figures are directional industry benchmarks, not guarantees. Actual results depend on list quality, offer strength, traffic, margin and execution.
$36–$42Average return per $1 spent on email marketing
37%Share of email revenue attributed to automated flows
~2%Share of sends represented by automated flows
4.24%Email conversion benchmark cited in the client brief
Triggered at the moment of intent
Flows respond to behaviour such as a cart left behind, a first purchase or a period of inactivity. They are built once and can continue earning from existing traffic.
Inbox placement caps everything
Deliverability does not create revenue by itself, but authentication, list hygiene and sender reputation determine how much of the list can see your campaigns and flows.
Revenue per flow, not blended reporting
Reporting is structured so each automated flow and campaign can be evaluated separately, making it easier to see what pays and what needs rebuilding.
Questions
Email marketing agency FAQs.
Straight answers about flows, campaigns, deliverability, platforms, ownership, pricing and timing.
An email marketing agency plans, writes, designs, builds and sends the email a business uses to generate revenue. That covers automated flows such as welcome and abandoned cart sequences, scheduled campaigns and newsletters, list segmentation, template design, deliverability work and revenue reporting.
Monthly retainers typically run $1,000 to $6,000 depending on send volume, flow count and design needs. A one-off flow build usually costs $2,500 to $8,000. Platform fees for Klaviyo, Mailchimp or similar are paid directly by you and never marked up.
Industry benchmarks place average email ROI at $36 to $42 per dollar spent, against roughly $2 for paid search. Retail and ecommerce average closer to $45. These are directional figures, not guarantees — actual returns depend on list quality, offer strength and margin.
Automated emails generate roughly 37% of email revenue from about 2% of sends, because they reach people at the moment of intent. Flows are built once and earn continuously; campaigns require ongoing work and earn only on send day. That is why flows come first.
Usually authentication, reputation or list hygiene. Missing SPF, DKIM or DMARC records, sending to unengaged subscribers, sudden volume spikes and high complaint rates all push mail out of the inbox. It is diagnosable, and it is the first thing we audit.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo, Omnisend and Shopify Email. Platform matters less than flow architecture and segmentation. We recommend migration only when the current platform genuinely limits what can be built.
Yes. Your platform account, subscriber list, templates and flow logic stay in your name. Nothing is held in an agency account, and there is no exit fee if you leave.
Flows typically produce measurable revenue within two to four weeks of launch, since they trigger on existing traffic. Campaign performance improves over two to three months as segmentation and testing data build. Deliverability repair usually takes four to eight weeks.
Free email revenue audit
Find the revenue your email programme is leaving behind.
We review your flows, campaigns, segmentation and deliverability, then show you which missing sequences represent the largest recoverable revenue. Delivered in writing within 48 hours, yours to keep.
Revenue mapped by flow and by campaign
A deliverability and authentication check
The three flows worth building first, in order
No obligation to proceed